4 Things to Happen to Events in Australia during Extreme Weather

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Strawberry Fields, Australia’s most-recognized live music event, stepped back in 2022 due to extreme flooding in the country. Held on the Murray River, Strawberry Fields was scheduled on October 28 to 30 but organisers made the call a month before stage construction started. This was also the fate that befell Return To Rio and many others

For most Australians, attending a live music festival is a rite of passage. Attending bass-thumping concerts filled with Australian performers and an atmosphere loud enough to drown out the nanny state in an unbridled celebration of music, is a journey that is becoming increasingly impacted by changes in weather patterns. Aside from the enforced cancellations, Australia also faces the aftermath of the pandemic. Although the lockdowns have been lifted, people changed how they see public events and have been accustomed to staying in. 

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This raises many questions for the paying punter who wants to enjoy the music the way they used to but are unwilling to shell out the cash to attend on a mere whim. So what are the fear factors faced by the industry as a whole? 

1. Uncertainty

The uncertainty surrounding the weather in Australia has made it difficult to plan any festival. Organisers know that an event that they have planned for 12 months may fall in a heap. They can manage many of the competing priorities that make up a festival but controlling mother nature is way beyond the powers of mere mortals. 

As a result, event cancellations guarantee many things which are not recoverable. Loss of revenue, loss of trust and a guaranteed hit to local economies and reputations. One cancellation is hard but when they happen multiple times, the will to continue is an easy thing to find.

2. Reluctance to Travel

With the pandemic outbreak, people’s willingness to travel has decreased. The lockdown has made people hesitant to travel to public places. Travelling to a distant location for a festival which may be mired in mud and rain no longer appeals to many people. Airlines are constantly canceling or rescheduling flights. Roads in the bush are being damaged beyond repair and the mounting cost of fuel means that the exorbitant cost of driving is becoming a drag on finances that no one can sustain.

3. Quality Acts Don’t Come

Whilst the local music scene is strong, Australia doesn’t have a traditional event like Glastonbury or Burning Man to make the challenge of climatic conditions worthwhile. The blistering heat of the Black Rock Desert and the oftentimes torrential rain in the UK are things to overcome without fear or abandonment by promoters because of the quality of the headliners that perform. Organisers should welcome the best the world has to offer and plan for the worst to get the best acts to come to the land down under.

4. Traditions and Habits Change

Three years is a long time between drinks for many festivals and the people who have come of age during that period have not had the chance to shape their experiences like the generations that have preceded them. They are much happier online consuming content at a rate of 15 secs per view instead of queuing for a portaloo. The couch is king and the field is a place where the authorities can make them strip to their Reg Grundy’s, traumatising them and embarrassing them in ways previously unimagined. Why go through all of that and get flooded like Noah in pursuit of an experience they can get on a screen.

What’s the solution?

It’s been on the periphery of technology for quite some time, but with Sony, Apple and Meta creating new Virtual and Augmented experiences, audiences are marching towards the future in increasing numbers. The live and immersive experiences once thought unachievable except in science fiction are gradually being introduced to enable fans to live their best life. Stuck in a ‘fried out Kombi’ will be replaced by travelling through the Metaverse appearing as the best version of yourself. Coordinating friends to participate in the moment will be as simple as flicking a switch. 

The weather and successive Covid waves have changed and impacted the events industry forever. The return on investment has become increasingly difficult to calculate and financiers’ costs are becoming insurmountable. 

So what do you do when the weather says no? Put on your headgear and change the environment you walk through. With Aussie Sounds Live leading that charge, soon the only place to exist will be in the world you create for yourself.

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Australian Sounds follows the hottest and most in-demand Australian performers in the country. We take pride in informing music fans about the current best Australian artists, their usual routines, and anything related to the music scene. Visit our website today to learn to manage a virtual concert production in Australia.

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